Gen 2 Launch

Deliverables

Description

Heading back to Kickstarter with a host of improvements from Tidbyt Gen 1, the Tidbyt team was looking to give a quick history of how far they've come, push the new features, and bring new customers into the fold at the same time.

We drafted a modular, video essay style, with a series of vignettes that would cut down well into social assets to target their strongest audience segments. And then we stitched them together with some fun "behind the scenes" scenes of the Tidbyt team themselves giving feedback on the launch video they're part of. Yeah…f'n meta… But the team nailed it, despite being non-actors. And Ol' Richie even threw his voice to the final project (at the request of the Tidbyt team), so listen closely!