Seismic

Description

Fog. The damned fog had rolled right in. Obscuring the most epic of views. Production paused. Ol'Richie and Ready took a hike to find the right replacement for the martini shot. Eyes open, heads turning… there it was. The fog, now a character, crafts the dreamy parting image. Perfect.

The Seismic brand reveal video all hinged on one thematically rich match action edit — the photographer seated at the dining room table, standing into the trail that inspires his best work. And with a gimbal following him as he finds his shot, you can feel the empowerment of powered clothing. And it all worked, really well — Seismic went on to use the video and raise a $22 million fundraising round.