Pitch Video

Description

In his pitch video, Ritual founder Jared Woock opens with a relatable moment — looking down at his lunch tray and seeing 30 pounds that weren't there before. The problem he identified is precise: premixed drinks are loaded with preservatives and lose their nutritional potency within hours, while powders are messy, inconvenient, and don't travel well. His solution keeps the powder and the water separated until the moment you drink it — a simple twist-and-shake mechanism that delivers fresh, effective nutrition without the mess or the compromise.

Shot in long, confident takes from a teleprompter, it's a pitch built on a pain point 124 million Americans already know firsthand.