Work / MCMH
Program Videos
A Conversational Series about Mental Health Services
Deliverables
3
Flagship
1m55s× 1
2m20s× 1
2m40s× 1
Description
"How can we better reach our community?" The Metropolitan Center for Mental Health has helped the New York community for decades. But how do you get the word out in a complicated media environment? How do you connect with the community? How do you welcome people in when help is so difficult to ask for?
Our answer? Put faces to names and have the MCMH veterans explain the history, services and opportunities in a warm conversational manner. Shot with a teleprompter over 4 days with 7 employees, this series provided the backbone of their new website (designed from the ground up by our very own Ready).