Lumos

Deliverables

Description

The wind howled. Chilled the bone. But the cast and crew rode on through the empty streets. A clever camera rig, mounted to a Vespa scooter, with a remote operator in a trail car shoots up at the cyclists. Her arms take flight. An enormous natural smile, riding hands free for the first time in her life…

When Lumos launched their new Matrix and Electric Avenue helmets, they screamed for a launch video that captured the speed, the freedom, and the joy of cycling. That meant special vehicle rigging, and since the helmets lit up, an another overnight adventure…