Work / Lumen
Kickstarter Launch
A Healthy First Crowdfunding Launch
One of the most talented and creative teams I've ever met.
— Dror Cedar, CEO
Description
The CEO's tone was dour and heavy. No way it fit the encouraging energy of everything else. So Ol'Richie started hooting. Hollering. The cast around the table joined, pounding their hands on the table, wooing along. The CEO smiled, sat up straight, then a sudden "ACTION!"
"Human" was prominently placed in Lumen's brand guide. Just made sense for their launch video to be hosted. And it made even more sense for that host personify the product and the benefits of the Lumen brand. And, it was very successful.
creative team
director OL' RICHIE
director of photography READY
location sound MATT TAMMARIELLO
assistant camera RIKUTO SEKIGUCHI
production assistant CHELSEA SMITH
graphics MIGUEL RODRICK & ELI LEVINE (GLASS+MARKER)
color correction SEAN WELLS
sound design MATT TAMMARIELLO
sound mix MATT TAMMARIELLO
cast