Work / Lumen
Brand Refresh
Brand Refresh Campaign
One of the most talented and creative teams I've ever met.
— Dror Cedar, CEO
Deliverables
Description
The sun was low and its rays were long and golden. The laughter of children brought smiles to everyone's face as Ready swooped the gimbal across the epic view of the Bay. Three generations, happy, healthy, and all together.
It was the climax of an epic 2-day shoot, threading three of Lumen's unique use cases across into one brand new brand anthem video with some clever match action cross cutting. A series of social edits following each character and matching lifestyle photos to boot — all rounded out Lumen's brand refresh.
creative team
director OL' RICHIE
d.p. READY
producer AIYANA DONSKE
still photographer ZACHARIAH EPPERSON
gaffer CLAY KERRI
hair and makeup ANTOINETTE YOKA
food stylist HUXLEY MCCORKLE
studio teacher DAWN MAURER
production assistant NOELLE MCHENRY
vfx /GFX SPENCER SIEBERT
color correction CORY BERENDZEN
cast MARISA THATCHER KOT TAKAHASHI VALERIE QUADE JACKSON AUDANT VASILISA BADECKA
narrator KIMBERLY ADAMS