Work / Keyboard.io
Model 100 Launch
A Brand Story Video Essay
I've backed 351 Kickstarter projects, and that video is easily in the top five.
— Matthew Roy, Superbacker
Deliverables
1
Flagship
Description
Everyone held their breath. There was little time and the chickens could not be startled again. Seed was sprinkled across the keys. Eyes went wide. A sharp beak snapped down on the keyboard three times. Sighs of success! A chicken can't touch-type… but it can hunt and peck…
A swooping motion control camera with a macro lens showed off all the beautiful detail in the design of the keyboard. Blending brand story and product story into a fun video essay, the Keyboardio Model 100 launch went on to crowdfund over 1 million dollars. ⌨️
creative team
director OL' RICHIE
director of photography READY
still photographer WHITNEY FREEDMAN
editor FRAZIER PHILLIPS
color correction CORY BERENDZEN
sound design MATT TAMMARIELLO
sound mix MATT TAMMARIELLO
cast
narrator MIKE VAUGH