Work / Keyboard.io
Model 100 Launch
A Brand Story Video Essay
I've backed 351 Kickstarter projects, and that video is easily in the top five.
— Matthew Roy, Superbacker
Deliverables
Description
Everyone held their breath. There was little time and the chickens could not be startled again. Seed was sprinkled across the keys. Eyes went wide. A sharp beak snapped down on the keyboard three times. Sighs of success! A chicken can't touch-type… but it can hunt and peck…
A swooping motion control camera with a macro lens showed off all the beautiful detail in the design of the keyboard. Blending brand story and product story into a fun video essay, the Keyboardio Model 100 launch went on to crowdfund over 1 million dollars. ⌨️
creative team
director OL' RICHIE
d.p. READY
still photographer WHITNEY FREEDMAN
editor FRAZIER PHILLIPS
color correction CORY BERENDZEN
sound design/mix MATT TAMMARIELLO
narrator MIKE VAUGH