Work / Seco Tools
Manufacturing Tools
Onboarding Campaign for Manufacturing Tools
Great work! They came out really well and I can't wait to get them out in use!
— Tito Ben Alexander, Business Operations
Deliverables
1
Flagship
Description
"Machinists are old school." Well then, we'll just have to give IOT the machinist spin. Simple, straight forward, delivered in everyday language, by a tattooed badass…
The lighting team brought Hollywood to a Modesto machine shop. Our "Mr. Idem" made a charming bridge between machine shop analog and future-forward IOT tech. This 10-video onboarding campaign brought IDEM into the forward looking factories.
Style
Techniques
creative team
director OL' RICHIE
director of photography READY
gaffer VANESSA WOO
key grip RYAN NELSON
location sound MICHAEL DOOLEY
production assistant FRANK PADILLA
editor FRAZIER PHILLIPS
vfx SPENCER SIEBERT
cast