Work / Erie
Erie
Sparkling Jewelry Campaign
No boring, generic stuff here. Exceeded our expectations and asked the right questions to understand our brand & objectives.
— Chikashi Miyamoto & Patricia Miyamoto, Founders
Description
The diamond ring cascades the warm vanity lights into all the colors of the rainbow. But the woman in the black dress catches your eye in the mirror. She has a secret. One she gladly spills with a smirk…
That secret passes from vanity to flower shop to yoga practice to brunch to the studio and back. The intrepid cast and crew hustled across the creation with confidence and care. Featuring macro photography and a series of match action cuts that prove you can wear Erie jewelry wherever, whenever, with whatever.
creative team
director OL' RICHIE
d.p. READY
production manager NIZHONI ELLENWOOD
gaffer CLAY KERRI
key grip AIYANA DONSKE
location sound BRANDON REAPER
hair and makeup ANTOINETTE YOKA
production assistant NOELLE MCHENRY
vfx /GFX SPENCER SIEBERT
color correction DAN EDWARDS
cast BAILY HOPKINS KAI LIU SAISHA TEAGUES