Brand Launch

Description

Smart glasses are notoriously difficult to shoot, but for a pair that promises captions for real life for the hearing loss community, you have to find a way to make it work.

When we looked at the smart glasses market, there was a gap. Nobody was showing actual demos. So we structured the Captify launch video's founder story entirely around a working demo of the product.

A live demo is always risky, so kudos to Tom and Jason of Captify, who had their demo truly ready for it's close-up.