Kickstarter Launch

Deliverables

Description

Simon's space needed more light. Lamp after lamp littered his living room. Try as he might, they were no match for the sun itself. So Simon built his own lamp. A brighter lamp. A lamp that he called Brighter.

To convey just how bright Brighter really is, we couldn't shake the idea of comparing it directly to the 25 or so regular lamps it would take to replicate it's power. And from there, we had to justify why someone would have that many lamps in their house. So we told a fable that dipped into absurdity to illuminate the truth.