Work / Breadwinner
Backerkit Launch
Hi-Fi Tasty Bread-Tech for Backerkit
Thoughtfully crafted our story into something entertaining, smart, honest, and important for our brand's future.
— Fred Benenson, CEO
Description
Selling a product that guides you to baking better bread does demand a delicious video. With silky slow motion, macro close-ups of cross sections and a tasty little sourdough starter timelapse, the Breadwinner launch video shows just how easy being a better baker can be…
The succulent scent of fresh baked bread filled the air and started salivary glands salivating. So hours later when wrap was finally called, the cast and crew couldn't help but nosh that sourdough they'd been craving all day….
creative team
director OL' RICHIE
director of photography READY
gaffer FLEMMING LAURSEN
key grip LANCE GEGNER
second unit d.p. COLIN TRENBEATH
food stylist LAURA HOANG
color correction CORY BERENDZEN
cast