Kickstarter Launch

Description

How do you sell a children's education toy to parents? Simple. Have real kids play, and real parents give their thoughts.

In a whirlwind trip to New York's Upper West Side, we joined Ben and Moline at their home, shot a quick founder story, and then a series of demos and testimonials from real kids and real parents. Oh, and we learned the secret to getting the best slice of New York pizza... just order the cheese. (Thanks for the tip, Moline! Works everytime!)