Work / AGIGA (Agiga)
EchoVision Launch
Our most accessible launch yet
Wow! This is brilliant! Perfect! I was particularly impressed with the flow and the audio description felt very natural at the right times. It is very clear and obvious that this was made by, with, and for blind.
— Kevin Chou, Chief Visionary
Deliverables
1
Flagship
Description
"Someone came up to me after we showed the video in tears. It made them cry." With a launch video, that's rarely our goal, and it certainly wasn't here. But for many people with blindness or low-vision, the video makes them feel seen.
A big part of that was real people, getting real demos for the very first time, and talking about their experience. Another big part was ensuring accessibility for low vision viewers. Our narrator had to double as our scene description track so everyone could follow our narrative. But what we're most proud of, are the real moments with real people, especially Mary pushing her partner's buttons at the end. Agiga is proud that their smart glasses are built by, for and with the blind and low vision community, and we're proud that their launch video truly embodies that mission.