“One of the most talented and creative teams I’ve ever met.”
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Dror Cedar, CEO at Lumen
ASSETS DELIVERED
- Hero Video
- Social Edits
The CEO’s tone was dour and heavy. No way it fit the encouraging energy of everything else. So Ol’Richie started hooting. Hollering. The cast around the table joined, pounding their hands on the table, wooing along. The CEO smiled, sat up straight, then a sudden “ACTION!”
“Human” was prominently placed in Lumen’s brand guide. It just made sense for their launch video to be hosted. And it made even more sense for that host personify the product and the benefits of the Lumen brand. And, it was very successful.
This was a creative collaboration with our friends at Glass+Marker ↗
- Hosted
- Lifestyle
- Commercial
- Interview
- U.G.C.
- Motion Graphics
- Visual FX
- Food Styling
# of days: 1
# of crew: 5
# of talent: 3
# of locations: 2
creative team
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director OL’ RICHIE / d.p. READY
location sound MATT TAMMARIELLO
assistant camera RIKUTO SEKIGUCHI
production assistant CHELSEA SMITH
gfx MIGUEL RODRICK & ELI LEVINE (G+M)
color correction SEAN WELLS
sound design/mix MATT TAMMARIELLO
cast
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GRACE NG • DREW WATKINS • KATIE MEINHOLT