Friends 'n Allies

Keyboard.io

A Brand Story Video Essay

“I’ve backed 351 Kickstarter projects, and that video is easily in the top five.”

Matthew Roy, Kickstarter Superbacker

ASSETS DELIVERED


- Hero Video

- Photography

- Social Edits

This a brand story via video essay crowdfunding video (about the Keyboard.io Model 100).


Everyone held their breath. There was little time and the chickens could not be startled again. Seed was sprinkled across the keys. Eyes went wide. A sharp beak snapped down on the keyboard three times. Sighs of success! A chicken can’t touch-type… but it can hunt and peck…


A swooping motion control camera with a macro lens showed off all the beautiful detail in the design of the keyboard. Blending brand story and product story into a fun video essay, the Keyboardio Model 100 launch went on to crowdfund over 1 million dollars. ⌨️

STYLE

- Video Essay

- Founder Story

- Interview

- Lifestyle

PREMIUM ADD-ONS

- Motion Graphics

- Premium Lighting


CAMERA TECHNIQUES

  • - Tripod
  • - Motion Control
  • - Slider
  • - Handheld

PRODUCTION SCOPE

# of days: 2

# of crew: 3

# of talent: 2

# of locations: 2

creative team

director OL’ RICHIE / d.p. READY


still photographer WHITNEY FREEDMAN

editor FRAZIER PHILLIPS

color correction CORY BERENDZEN

sound design/mix MATT TAMMARIELLO


cast

narrator MIKE VAUGH


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Let’s make a thing! 🎬