“I’ve backed 351 Kickstarter projects, and that video is easily in the top five.”
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Matthew Roy, Kickstarter Superbacker
ASSETS DELIVERED
- Hero Video
- Photography
- Social Edits
This a brand story via video essay crowdfunding video (about the Keyboard.io Model 100).
Everyone held their breath. There was little time and the chickens could not be startled again. Seed was sprinkled across the keys. Eyes went wide. A sharp beak snapped down on the keyboard three times. Sighs of success! A chicken can’t touch-type… but it can hunt and peck…
A swooping motion control camera with a macro lens showed off all the beautiful detail in the design of the keyboard. Blending brand story and product story into a fun video essay, the Keyboardio Model 100 launch went on to crowdfund over 1 million dollars. ⌨️
- Video Essay
- Founder Story
- Interview
- Lifestyle
- Motion Graphics
- Premium Lighting
# of days: 2
# of crew: 3
# of talent: 2
# of locations: 2
creative team
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director OL’ RICHIE / d.p. READY
still photographer WHITNEY FREEDMAN
editor FRAZIER PHILLIPS
color correction CORY BERENDZEN
sound design/mix MATT TAMMARIELLO
cast
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narrator MIKE VAUGH
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